About Us

Our mission is to help women look and feel their best with inspired looks that set her apart, while providing a modern and innovative shopping experience with an old‐school approach to customer service.


Fira was born in 2011 out of a passion for unique style and making customers feel their best!




Fira is a Women's Online Clothing Boutique that specializes in fashion forward, yet affordable clothing + accessories with a unique personalized shopping experience.




Fira is dedicated to bringing an interpersonal touch and connection to online women’s boutique fashion. Fira removes the barriers that make unique, easy-going style out of reach for too many women.




We’re merging an old school feel to service with today’s modern digital platforms to create a world-class shopping experience for stylish women of all types seeking effortless, elevated, everyday styles.

Fira brings it’s love for fun, easy fashion with an elite shopping experience detailed to you!




Fira humbly began as a traveling boutique from the trunk of owner Anna Ragle’s car. Inspired by a 150-year family lineage of a merchant immigrant from Sweden, the boutique grew with its customers - first with a storefront then with an online community – Fira Boutique Insiders and

From living rooms to online retail, Fira continues to deliver a convenient, personal shopping experience. Fira is more than just a place to shop; Fira is a destination for anyone seeking fun, style and a boost in confidence.

From the beginning of a pioneer merchant in 1864 with the P. Larson & Company, lasting over a hundred years, Anna got to watch her grand-father operate, dreaming that one day she would be able to bring her love for community, style and helping others find theirs, to Central Illinois. Raised in the small town of Paxton, IL, Anna comes from a town and family, rich in Swedish heritage. It's no coincidence Fira is a Swedish term meaning, “to celebrate” - Fira is all about celebrating your style every day!





If you have any questions regarding our items, please reach out to our stylists using the chat feature for assistance!